First of all, let's answer a simple yet important question: why are rental skates such a crucial part of profitable rink management? It's because quality rental skates are arguably the most important part of customer satisfaction for the recreational skating audience. Providing them with skates that are old, dull or uncomfortable could cost you a casual customer - or a potential lifelong fan of the sport - forever.
Another reason quality rental skates are important is the "word of mouth" factor. If customers leave unsatisfied with your rental skates there's a high probability that they will tell their family and friends about it, who in turn may pass it on to others and so on. Conversely, a positive experience can create a positive impression of your rink that spreads throughout your local skating community.
The third reason that rental skates are vital is that they encourage growth of your customer base. Parents can take their children skating for the first time without investing in new skates. Adults looking for a new fitness outlet can give skating a whirl. The quality of your rental skates could make or break the skating experience for first-timers like these.
Rental Skates Reconsidered »