Now that your skate inventory is in top condition, there's one more vital aspect to your rental operation to consider - the rental skate shop. This is the front line of your rental skate business, and your customers need to feel comfortable there. While it doesn't have to be extravagant, it should be clean, inviting and staffed with friendly, helpful people.
Even if you're fully stocked with new skates, it won't make a difference if your customer service is sub par. Make sure your employees understand how important they are to the success of the rink. Instilling this sense of purpose can be a strong motivator for them to do their best work. Recognizing and rewarding their efforts toward this end is also a good idea.
Ideally, your employees should be skaters themselves who have a good sense for how a properly fitted boot feels. If possible, give them the freedom to leave the counter and help beginners lace up their skates and find a pair that fits. Such gestures are a priceless way to build goodwill towards your rink. Positive word of mouth could spread like wildfire.
Rental Skates Reconsidered »